Helping service businesses win. Local marketing done properly.
We work directly with NZ service business owners to generate consistent leads through paid ads, better websites, follow-up systems and practical marketing support. Builders, sparkies and plumbers. Window cleaners, property wash crews and cleaning companies.
ServiceM8 Certified Partner 
Local businesses we work with
Experience, honesty and always exceeding expectations.
Horton Taylor is run by Mitch, a marketer who has owned and grown local service businesses himself. That means strategies built on what actually drives booked jobs and revenue for trade and property care crews, not buzzwords.
- 10+ years marketing experience
- Owned and grown service businesses
- No outsourcing, you work directly with Mitch
- Based in Mount Maunganui, serving NZ nationwide
Real results from real businesses.
We've worked with 100+ NZ service businesses and fractional CMOs to navigate their marketing, find growth opportunities and re-engage their existing customer base. Window cleaning and property wash crews, flooring, junk removal, builders and sparkies. A few recent highlights:
How we helped Rideshare Consultants grow 40% in 12 months
From 1,000 to 1,400 clients in a single year using Google and Facebook ads, a niche lead magnet and conversion tracking that showed what actually worked.
JunkBoss: turning 350+ Google reviews into top-3 local rankings
A new website and a local SEO rebuild turned JunkBoss's 350+ Google reviews into top-3 Bay of Plenty rankings for rubbish removal and demolition searches.
SWISH: a website rebuild that finally matched the service quality
A faster, conversion-focused website rebuild gave SWISH Property Services a site that finally matched the quality of their housewash and roof treatment work.
GetATaxi: 643% organic traffic lift after a new website and SEO rebuild
A new conversion-focused website and a targeted SEO build took GetATaxi from zero visibility to top-10 rankings for high-intent airport transfer searches.
How we get results.
We help service businesses build reliable lead flow and better customer follow-up systems. The same playbook works whether you are a sparky chasing quotes or a window cleaning crew chasing rebookings.
Meta Ads
Targeted Meta campaigns that put your best before-and-after work in front of local homeowners and turn it into booked jobs.
Google Ads
Search and Local campaigns that put you in front of people already Googling for a plumber, a sparkie or a house wash, managed by someone who checks the account.
Website Design & Optimisation
Fast, mobile-first websites that turn visitors into quote requests, with your reviews and real job photos doing the selling.
Email & SMS Remarketing
Stay top-of-mind with automated follow-ups, reminder SMS, newsletters and reactivation campaigns for the customers you already have.
Business Growth Consulting
A marketing consultant for pricing, systems, customer experience and growth strategy, from someone who has run a service business himself.
ServiceM8 Setup & Support
Certified Partner setup, migration, training and support, wired straight into your lead flow.
Websites and ads, built for local jobs.
Pick the page that matches what you need. Most of this work is for builders, sparkies, plumbers and cleaning crews around Tauranga and Mount Maunganui, and NZ-wide where it makes sense.
Websites
Sites built to turn a search into a phone call, whether you are a builder quoting extensions or a window cleaning crew filling a run.
Ads & lead gen
Paid ads and local marketing that fill the diary with real jobs. Sparkies, plumbers and pressure wash crews, not tyre kickers.
Systems & follow-up
Job management and follow-up so nothing falls between the enquiry and the invoice, and last summer's customers rebook this summer.
Platforms we manage
Why trade and cleaning businesses love us.
We've been in your shoes
We've owned and operated local service businesses ourselves, so we know what a quiet week does to your head and what actually drives jobs and revenue.
Full-service support
Ads, website, follow-up and ServiceM8 all handled in one place. Useful when you are on the tools all day and cannot chase four different suppliers.
Focused on real results
More enquiries, more booked jobs, more rebookings from the customers you already have. The numbers a builder or a window cleaning crew can actually bank.
Local & personal
Work directly with someone who knows the NZ trades and property care game, and genuinely cares about your business.
Our simple 3-step process to grow your business.
Discovery call
We talk through your business, your current marketing and where the leaks are. No sales pressure, just a real conversation.
Build & launch
We set up your ads, website, follow-up systems and reporting so everything works together, then wire the enquiries into ServiceM8 or your CRM so nothing gets dropped.
Optimise & grow
We track what works, kill what doesn't, and keep refining so your lead flow gets stronger every month.
What clients say about us.
"Mitch gave us real clarity on what to focus on and what to fix. The Tax Guide and Facebook ads strategy especially made a huge difference. We started attracting the right drivers consistently instead of just hoping campaigns would work. It's given us the confidence to grow properly, and we've since brought on three new team members to handle the demand."
"Horton Taylor has been helping us get our business cranking and Mitch's expertise have been a huge help. Can't recommend Mitch enough, he's epic! Super knowledgeable, efficient and friendly. Mitch has grown his own businesses so he's got heaps of good advice too. He really cares about the success of your business!"
"Couldn't be happier with the results we have been getting from Mitch and Horton Taylor. Our customer rebookings have gone through the roof and our calendar is booked out even in the slow months."
"How good. Been dealing with Horton Taylor for the last couple of months and been real happy with what they have been doing for my business. We have lots of exciting stuff in the pipeline that Mitch is involved in. I appreciate what you guys do for us and am looking forward to the future."
"I couldn't recommend Mitch and Erin highly enough. They have been super helpful for our business and supporting us with marketing, ServiceM8 and our website. They were really responsive and efficient. Will continue to use them again."
"Mitch has been a god send to my window cleaning business! We've been working together for just over two months and in that short time we've doubled the jobs coming through and implemented software and systems that make admin a breeze. Can't recommend Horton Taylor enough!"
Common questions.
Who do you work with?
Trade and property care businesses across New Zealand. On the trade side that is builders, plumbers, sparkies, painters, landscapers and roofers. On the property care side it is window cleaning, house and pressure washing, carpet and commercial cleaning, junk removal, flooring and property maintenance. We also work with operators outside the trades, like rideshare consultants. If you rely on consistent local enquiries, you are our sort of client.
How long until I see results?
Most clients see steady new enquiries within the first 1–2 weeks of running ads. Long-term compounding growth (better follow-up, repeat customers, reviews) tends to kick in around the 1–2 month mark. One window cleaning business doubled the jobs coming through in just over two months of working together.
Who will I actually be working with?
Me, Mitchell Horton. You deal with the person doing the work, every time. No account managers, no overseas teams, no handoffs and nothing outsourced behind your back. If you ring me from the van at 7am, you get the person who is actually in your ad account. That is the whole point of running Horton Taylor the way I do.
Do I need to sign a long contract?
No long lock-ins. We work on a month-to-month basis because we'd rather earn your business every month than trap you in a contract. Our trade and cleaning clients stay because the lead flow works, not because a contract says they have to.
What does it cost?
Every quote is built for the job in front of us, because scope is what moves the number. A five-page site for a solo operator is different work from a fifteen-page build with a page per service, and running ads across one suburb is not the same as five. Book a free 15-minute call, tell us what you need, and you get a straight number with exactly what is included, in writing. No packages you have to grow into and no lock-in contract. If you want a feel for the market first, our guide to website costs in NZ and our guide to Google Ads costs in NZ have the real NZD figures.
How do we get started?
Book a free 15-minute call. We'll talk about your business, what's working, what's not, and whether we're the right fit. Bring whatever you have, your Google Ads account, your current site, or just the type of jobs you wish you were getting more of. No pressure either way. If you would rather read first, the blog has the real NZD numbers on ads, websites and leads.
Ready to grow your service business?
Book a free 15-minute call with Mitch. No pressure, no sales pitch. Just an honest chat about the jobs you want more of and how to get them coming in.